CAPSTONE 6 SERVICES

Customer and brand strategy consulting for all consumer-targeted businesses

INSIGHTS & ANALYSIS

You know your customers’ and consumers’ underlying thoughts, feelings, and contexts that shape their behaviors.

  • Research (quantitative & qualitative)

  • Data mining and analysis

  • Insights synthesis & storytelling

  • Cultural & market trends

  • Research & insights roadmaps

VALUE EXPANSION

You see your customers and consumers as people and continually expand the ways in which you create value for them.

  • Customer/Consumer need states mapping

  • Competitive & market assessments

  • Innovation plans

  • Ideation & brainstorming

  • Customer experience optimization

  • AI opportunities & capabilities assessments

BRAND STRATEGY

Your brand has a clear reason for being and has an ownable positioning that customers recognize and want in their lives.

  • Vision, mission, & values

  • Positioning, promise, & value proposition

  • Brand story development

  • Messaging & campaign strategy

  • Creative briefs

  • Content strategies

CUSTOMER STRATEGY

You place your customers and consumers at the center of everything that you do and plan from the customer-in which builds fandom.

  • Customer segmentation & archetype/persona development

  • CRM strategy

  • Customer journey mapping

  • Customer experience optimization

  • Acquisition plans

  • Subscription & loyalty program design

  • Fandom development

STRATEGIC PLANNING

You have a clear and aligned growth roadmap for the short and long-term that is infused with innovation and grounded in customer fundamentals.

  • SWOT analyses

  • Goals and objectives development

  • Strategy development

  • Tactical roadmaps

  • KPI development & tracking

  • Calendar development

TEAM EMPOWERMENT

You have teams that are empowered to put customers first, continually optimize for them, and have a growth mindset.

  • Ideation workshops

  • Team training

  • Organizational structure recommendations

  • Process development

  • Ongoing optimization & thought partnership

  • Ad hoc needs